Prepared Minds: The Power of Simplicity

Prepared Minds: The Power of Simplicity: "John Sculley (while still head of Apple Computer) ... “Everything we have learned in the industrial age has tended to create more and more complication. I think that more and more people are learning that you have to simplify, not complicate. Simplicity is the ultimate sophistication.” Business is not that complex. It’s just that there are too many people out there making it complex."